Here is the recommended list of 10 Onpage Optimization factors for you to bear in mind while optimizing your blog posts or articles Article Page Title. This will be the most important factor to determine how the posts will be doing on search engines. Be sure to be using targeted keywords or phrases towards the beginning of Title tag.
- Title Tagsthe Most Important Single On Page Seo Factory
- Title Tagsthe Most Important Single On Page Seo Factors
A title is one of the most important SEO factors that Google gives attention. Every blog post or web page you create should contain your target keyword in it. The reason to do this, whenever someone searches for that keyword in the Google, it appears in the search results, and they know what the page about is. Title tag: This is the most important meta tag on your page. Generally, the closer the keyword you want the page to rank for is to the beginning of the title tag, the better. Your title tag for each page should be unique from your other titles, and should adequately describe your page’s content. On-Page SEO Techniques cover nearly 70% of ranking factors and the changes and modification what you do only on the website are referred to as On-Page Search Engine Optimization. On-Page SEO is how you communicate with your audience and the best optimization of On-Page ranking factors will result in strong communication skills with your audience.
OnPage SEO Guide for Top Search Engine Ranking
Two factors play key role in website optimization. These two factors are On-Page optimization and Offpage optimization. This post will dwell on on-page optimization and we will be examining some good on page SEO techniques that should be implemented to achieve high ranks on search engines. The target is for top 10 ranks.
Also read:
Onpage SEO optimization focuses on optimizing content for our target keywords. This includes use of proper heading, keyword placement, content quality and many other factors. We will look into them one by one in this post.
Also read: Checklist Of SEO Best Practices That Will Drive Trafic To Your Website
Why do you need OnPage Optimization:
This question can be re-phrased to be 'what's the target of this post?' The answer is that this post will help you to write more search engine optimized article and gain high ranks. So when we do SEO optimization of post, it means we follow certain set of proven methods to rank higher in search engine. Now ranking in Google, doesn't only consider On page SEO score, but it also take care of many factors like Social media votes, back links, domain authority and many other offpage factor. Our goal here is to optimise our article in a natural but smart way, so that search engine can easily pick the target keywords (Focus keyword) and thus, instead of ranking for irrelevant long tail keyword, we will get more targeted visitors.
Before, you read more, I assume you know about Keyword research and you have found a Keyword for next post, which is going to be a perfect example of onpage SEO optimized post.
A lot changed in 2015 and ranking facors now revolve around relevant keywords and internal links. A report by search metrics team after analyzing top pages from Google search showed these factors. One more important factor which will be highly recommended in to take advantage of videos in articles. Adding videos will not only increase the rich media on your post, it will also make users stay more on your blog post.
Also read: An SEO Guide on the Top 3 Factors That Guarantee Success For Every Website
Onpage Optimization Techniques for Better ranking
Here is the recommended list of 10 Onpage Optimization factors for you to bear in mind while optimizing your blog posts or articles
Article Page Title
This will be the most important factor to determine how the posts will be doing on search engines. Be sure to be using targeted keywords or phrases towards the beginning of Title tag. Make sure you do not repeat the same keyword in title tag with the intention to get better rankings on Google, Yahoo and Bing. Remember also to keep the limit of Title length to around 55-60 Characters only with spaces.
Post Permalink Structure
Make sure you are using the search engine optimized URL structure. Be guided by targeted keywords towards the beginning of of your article. You should avoid using special characters, symbols, brackets, comma's etc as part of your post URL. Most of the times you should be using alphabets and numeric from 0-9 in your URL structure and use dashes or the pipe to differentiate two strings in URL structure. Make sure to follow a pretty permalink instead of random strings in your permalink.
Also read: A Complete Guide To Good SEO For Beginners
Heading Tags
The use of heading tags like h2, h3 and h4 etc to highlight various headings, sub-headings and important points is very important. With most content management systems like WordPress, Joomla and Drupal, the Title tag is used as h1 tag at single post level so do not need to use any h1 tag in blog posts body section. Also, don't repeat H2 or H3 tags too many times, as it is considered as negative SEO practice.
Keyword Density
Use your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. Keep the keyword density to up to 1.5% percent with mix of Latent Semantic Indexing keywords(LSI Keywords). You should use bold, italic and underline to highlight important keywords and phrases in your blog post.
Also read: 30 Most Important Google Ranking Factors For Beginners
Meta Tags
It is important to have unique and relevant meta keyword and meta description with each of your blog posts. Again, you should use targeted keywords in the meta description and meta keyword section. Create meta description tag which work as a summary for your blog post and limit meta description length to 150 characters including spaces. You should write user friendly meta description tags for better Click Through Rate (CTR) in search engines. Though, many search engine like Bing still prefer meta keywords but Google already made it clear that they don't give any weight-age to Meta keywords any longer.
Addition of Images
Images can be very helpful in driving traffic to your website through image search.Studies have shown that Keyword in alt text in image and image title helps a lot to make your blog post more focus and targeted. Now add one or multiple images to your blog post. You should include targeted keyword as part of image name, image alt text etc. Availability of images makes our blog contents more interesting and attractive. While adding images, you should look out for small size images only. Addition of big size images will slow down your speed and will ultimately lower down your blog rankings as these days Google considers website speed as a rankings factor on Google organic search.
Word Count Per Post
This is very important to be able to hit the frontpage in search engine ranks. You will need to do a draft post and check the word count. We suggest a minimum of 250 words. If possible write long and well researched blog posts while targeting highly competitive keywords in your niche. Suggestion: Analyze other posts on the target keyword and see what you are missing and if your post is better than the post that is ranking on first page in Google. Though, there is no limit or exact number for minimum word count for SEO optimized posts, but ideally I keep it at least 250 words.
Also read: SEO Tips For Optimizing Your Local Google My Business Page
Content Interlinking
You should link out to related blog posts from your own blog to send additional page rank and traffic to them. Interlinking of blog posts naturally will help your blog readers spend more time on your blog. But you should not overdo it.
Work on Writing Engaging and Quality Content
Google and other search engines now place premium on content quality so writing engaging content is key. While doing that, stay focused on targeting your relevant keywords.
On page SEO Checklist
Here is the a checklist to guide you in onpage optimization in today's SEO world to make sure your content rank higher in search engine.
Keyword placement
Keyword in Title
Keyword in Permalink
Keyword in first paragraph
Keyword in Image Alt tag
Tweaked Keyword in H2 or H3
Bold Important Keywords and related keywords
Italics 1-2 important Keywords
Outbound Link to relevant high-quality sites
Internal links to related articles
Remove all stop words from Permalink
Add multi-media (Video, Slides, Inforgraphic)
Longer the content length, better it is. Minimum: 700 words
Optimize image before uploading (Compress and resize)
Page loading time
Use LSI Keywords (Use Google search to find related Keywords)
Other things
Use Meta title in less than 65 character
Use Meta description in less than 150 characters.
If using any Social SEO plugin, make sure to add image for Facebook, Twitter. (Take advantage of social graph)
Make sure to have social sharing buttons at the end of post or floating social sharing buttons.
Have related posts after blog posts to lower down bounce rate.
Things not to do
lNot more than 1 H1 tag (Your Post title is H1 tag)
Don't repeat H2 and H3 Tag
Don't increase Keyword density by more than 1.25%
Things to focus on:
Try to use Keyword in Post Title at beginning
Use Long tail keywords (You can use up to 60 Character in Post title)
If writing in evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin)
Content length: The longer the length of the content, better it is. Though don't try to uselessly increase the content size.
At the end of blog post, ask users to take action.
Carefully following this guide means you have covered all the factors that you need for excellent OnPage optimization for your website o article post.
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Important On-Page SEO Factors - Page 1
Optimizing websites and web pages for search engine rankings can significantly impact your website's overall visibility in search results. Learn some of the most important things about on-page search engine optimization (SEO).
Viewing Your Page's 'Source Code'
First, I'll be referring to some elements of your website that you won't see in your browser in 'regular' mode. If you want to see some of the things noted below for your website go to your site and check out the 'View source code'. This refers to the programming code 'underneath' what you see on each web page.
This is usually easy to find. Here are some typical ways to find this code:
- in Internet Explore click on 'view', then 'source'
- in Chrome, Safari or Firefox right-click on the page, then click on 'view page source' or 'page source'
Of course, this may vary in your browser based upon what version you are working. This 'source code' typically opens into a new window.
Title Tags
Title tags have historically been the most important on-page factor for search engines. Title tags are kind of like the 'Chuck Norris' of SEO - they can't be ignored! Look in your source code to see <title>Title</title>. This is the text that appears in the top of your browser when viewing a page.
Here are the important basics for writing your title tag:
- optimal length: 67 characters in length or less, including spaces
- each page on your website should have a UNIQUE title tag
- good idea to keep title tags 'short & sweet'
- add keywords that describe the page's content and what you want have this page rank for and put the most important keywords at the front of the tag e.g. 'Whistler Real Estate | Realtor Sue Jones'
- use 'geo' terms if you want to rank for keywords related to your location e.g. the 'Whistler' in 'Whistler Real Estate'
- use sources like keyword tools or your web analytics data to help you with keyword selection if needed
- adding your company or brand name can be helpful in tags at the end of the tag because it can get your company's name in the search results e.g. 'Buying Real Estate in Whistler | Realtor Bob Smith'
Some other stuff you should also know about title tags:
- Google likes to mess with titles tags at times
- if Google feels that your title tag isn't reflective of your web page's content they replace it
- sometimes they'll they take content from your page, a link to this page or your brand name
- this happens so write title tags the best you can but don't sweat what Google will do with them
META Descriptions
To view your web page's META description look at your 'source code' and check the tag with 'name=description'.
Here are the most important basics for writing your META description tag:
- optimal length: 155 characters
- each page should have a UNIQUE meta description
- write this tag for PEOPLE (not search engines) and make the tag compelling preferably with a call-to-action that matches the page's content
- good to have your page's most important keywords in them and usually closer to the beginning of the tag
Title Tagsthe Most Important Single On Page Seo Factory
Some other stuff you should know about META descriptions:
- META descriptions are not essential for search engine rankings but can significantly impact click-through rates
- Facebook will show your web page's description when other share your link!
Title Tagsthe Most Important Single On Page Seo Factors
Search engines may ignore META descriptions that you write and display their own but it's still important to write them and write them well. If your META description is good and relevant to your page's content your description probably has a better change to show up in search results. This helps put you in control of whether someone will click on your search result.
What's Next?
Next week I'll write more about how the content on your web pages affects search engines. This includes headlines, subheadlines, anchor text for links, body text and images.
Questions, Comments or Suggestions?
I welcome your questions, comments or suggestions about title tags or META descriptions. Just add these in the fields below. I'll respond to each and every question or comment if appropriate. And if you are looking for some search engine optimization (SEO) consulting advise feel free to contact us.